BUPA

This was it - the big presentation that everyone had been waiting for (or dreading in some cases).

After something of a staggered arrival, brought about by the previous day's exertions, we all trooped into BUPA's imposing Bloomsbury HQ. After a warm welcome from Alison Burry, PA to Director of Corporate Communication Peter Jones, we found ourselves in a slick and sophisticated boardroom overlooking huge swathes of Central London. If I'd wanted to choose an intimidating spot for the team's first 'proper' presentation, I couldn't have done much better.

Several coffees and biscuits later, we were set to go, just in time for the arrival of Peter Jones himself. Having already met Peter when he came to address the class at Woodlane, most of us knew what to expect but still, here was a very senior man taking time out of his day to inspect our wares. We knew we had to be right on the money.

Our brief? To consider and analyse a set of public favourability data provided to us by Peter, in order to assess the opportunities and threats presented to BUPA's communications departmnent - no small feat, considering the wealth of variables that could affect perceptions.

Without going into too much detail, we were reasonably confident that we'd met the requirements of the brief, but no-one was prepared for the positivity of Peter's response. He congratulated us on our strategy and tactical approaches, leaving a warm glow as we departed for our next port of call, young consumer agency Cow PR, all the way back over in Old Street.