I really enjoyed this presentation, it gave me more of a clear picture of what it's like to work in fashion PR and indeed working in an in-house PR department rather then an agency.
This was the first stop on the visit….my first instinct was that it was going to be a glamorous and highly exciting place to work and it didn’t disappoint. I have a common interest with Warehouse, I love clothes and like to think that maybe in the not too distant future I could be working in fashion PR is an exciting prospect.
The presentation took place in the Press Office, we were surrounded in clothes and bags and it all seemed like a great place to work (for the girls anyway)
Press Officer Jessica Harris and her assistant took us though what it’s like to work in the business. The best advice I got from her is that to work in PR internally you really have to be passionate and really love the product and the company you’re working for. The type of things that they did also really inspired me, for example going to Ibiza and plugging Warehouse seemed like a good perk of the job and organising events like fashion shows could be immense.
It was obvious to me, that a distinct feature of the press office at Warehouse is that it has a marketing function and has to find particular ways to get the brand out there and in the media. I also found the whole idea of celeb spotting quite cool, as celebs wearing the brand is important.
However there must be a down side? I got the impression that working internally for an organisation could be draining and a little taxing as you have to live and breathe the brand, which could take its toll, but I guess if you’re passionate about something, then it would be the best job. It got me thinking though that it would be very interesting to experience both in-house PR and working at an agency in order to see how they both differ, and to establish were I would be most suited in this thriving sector of PR. Working in fashion to me sounds like a fantastic opportunity.
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