First stop, Warehouse. Part of the Rubicon group, the fashion retail brand's head office is located mid-way down Rathbone Place, a mere stone's throw from the bars and restaurants of beautiful Fitzrovia, and the highest of the UK's high streets: Regent and Oxford.
Stylists toting sample bags step round us in the bijou lobby before Press Officer Jessica Harris whizzes out to greet us and take us deep into the bowels of the building where the Press Office is located.
Perched among clothes rails that bow under the weight of next season's collection, Jessica and her assistant Sophie (also Harris, but no relation, she assures me) give us a whistle-stop run-through of the pros and cons of fashion PR.
Fortunately, the pros seem to massively outweigh the cons. Anyone else fancy being paid to read all the fashion supplements and celebrity magazines, travel to Ibiza to plug Warehouse to the beautiful people and spot Pearl Lowe sporting your garb?
On the downside, the horror of seeing the glossy fashion mags or women's weeklies appearing on newsstands without your wares on show is a daily threat to your sanity, but on balance, the Warehouse team seem pretty content with their lot.
Largely incorporated within the brand's marketing function, the Warehouse press team is also responsible for trend-spotting and feeding their findings into the product designers to ensure cutting-edge looks are maintained at all times.
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