Ketchum PR - Luke Durkin

After a busy day of hustle and bustle in London, the class visited Ketchum PR. A leading Healthcare PR company, dealing with medical clients from around the world.

The class were welcomed with a warm hospitality by staff at Ketchum, along with a selection of snacks and beer to accompany the talk. From the start, I felt both comfortable and intrigued as to how a real-life Healthcare consultancy would operate.

The Healthcare industry is something that I have a particular fondness and passion for as my mother was a GP in Hertfordshire and London, so growing up around medical terminology was not uncommon.

However, after a few coronas and some tasty doritos, the talk was under way. We were first of all, provided with some information about the company itself and how this particular area of PR differs from the more 'glamourous', consumer areas of communications, which I know, the majority of the class are very fond of.

I was amazed at how geographically widespread Ketchum is in terms of its consultancies and clients based abroad as well as in the UK. Providing the public with specialist knowledge on new medicines, and raising the profiles of some of the worlds leading pharmaceutical brands, is on a short note what Ketchum sets out to achieve.

Ketchums 'Breast Friends' campaign in support of cancer patients, sets out to emphasise how there is more than one type of breast cancer, each with various ways of managing them respectively. Through inspirational imagery by leading photgrapher, 'Rankin', Breast Freinds has definitely made a tremendous difference to its cause.

This is an example of how rewarding Healthcare PR is to me, and I left the visit to London with an open mind as to where I may want to specialise in the near future.

Thanks to everybody at Ketchum, for your time and effort. It was definitely worth it and I hope that you continue to make a difference to the Healthcare sector with your work.