When we walked into Frank PR we all warmed to it straight away. It had a quirky feel, which we all loved. The walls were filled with ideas, and the shelves were stacked with numerous awards. Around 50 people sat at computer desks all working away coming up with great ideas. Straight away, it was easy to tell Frank was going to be different to the other agencies we had visited so far.
Jon had told us we would be meeting the co-founder of Frank. I presumed it would be a man, possibly in his fifties and maybe not that exciting. As usual, my predictions were wrong. Andrew Bloch, one of the co-founders, must have been in his twenties and as I learnt throughout our visit their, his work certainly is exciting.
Andrew greeted us all in a friendly way, and showed us through to the board room. The fun style of the room amazed us all. The room, sofa beds, table and carpet are all white. There are no windows in the room and Andrew explained to us that this ensures there are no distractions.
We were told about Frank in detail. Founded originally in 2000, Frank moved quickly up the scale gaining great accounts right from the start. Andrew explained to us that Frank is all about “talkability”. Word of mouth is one of the most important ways in which PR campaigns work, and without talkability, you cannot have that.
The idea behind the layout of Frank is that there are no offices resulting in everyone working together. This, I thought, was a great idea as it meant that everyone could bounce ideas off of each other, something which I have learnt is important in this industry. Although there is obviously a system of hierarchy in the company, it felt as though everyone would help and everyone was appreciated.
We were shown a selection of Frank’s finest work and were all enthused. When we left, we were all itching to get out into the real world and experience some real life PR for ourselves.
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