Frank PR

Moving swiftly on, it's a quick march back up to the tube station where we board a train for Camden: ying to Sloane Square's yang.

Dirty, scruffy, noisy and crowded, Camden is the spiritual home of London's music scene and the real home of one of the Capital's edgiest PR agencies, Frank.

Founded in 2000 by two former Lynne Franks employees, Frank (not, apparently named after Lynne, but to embody the founders' attitude towards PR communications) is now a thriving agency of around 60 staff.

A to-die-for client list includes major brands like Budweiser, Swatch, Costa Coffee and HP Sauce, not to mention businessman Sir Alan Sugar of The Apprentice fame.

We're lucky enough to receive a lengthy audience with one of the co-founders, Andrew Bloch, who leads us into Frank's boardroom, a slick, all-white environment with huge divan beds taking the place of traditional seating.



Andrew talks with great enthusiasm about the company and shows no signs of resting on his laurels having last year secured the sale of Frank to an Australian media conglomerate for around £17 million. He is also very open to requests for work experience at the company - email: experiencepr@frankpr.it

One of Frank's proudest PR moments involved persuading snooker legend Jimmy White to change his surname by deed poll to Brown for the duration of the 2006 masters tournament. Why? To promote HP's Brown sauce of course. One of the most memorable PR campaigns of recent years, this quirky, creative 'Eureka' moment exemplifies the Frank approach and yielded acres of press coverage for the sauce brand.

Unfortunately, Andrew's presentation is so fascinating and the boardroom so comfortable (and windowless to promote greater creativity and less gazing out of the window) that when we leave, we're late for our next appointment. Very late.