Cow PR

Ushered into the beautifully designed lobby of Cow PR, we knew we were in for a smorgasbord of creativity as sweet and tasty as the old-school selection of candies laid out for us. White mice, cola bottles, jelly babies, you name it, they was there.

One of my former students, Reuven Proenca, welcomed us and introduced us to Senior Account Executive Nicki Oldham who would be giving us a presentation on the agency's work. Home to several ex-Red Consultancy folk, I recognised a few familiar faces, but Cow had a different energy to Red's - perhaps reflective of their huge influence in the (very) young people's market and complete focus on consumer brands (Red also handles corporate, IT and healthcare, for example).

As well as Cow PR, the Cow brand encompasses a whole host (or should I say herd) of bovine brand offshoots, from social marketing agency Herd, to production company Cowshed.

The company's work is bold, creative and vibrant and the whole agency has a very young feel - no-one working there looked older than 30. The buzz was palpable.

Gee-ed up by several inspirational examples of Cow's work (and possibly from the sugar rush brought on by all the sweets), we left for our final appointment of the trip: Pathfinders Recruitment, for some tips on producing the perfect PR CV.